Shopper Journey

Blend accurate in-store data to help
reinvent the shopper experience

Accurately count store traffic and related conversion to better evaluate the total sales opportunity.

Understanding the shopper journey is a key element of overall shopper behavior. Not only do you want shoppers to come in, you want them to engage, purchase and most importantly enjoy their shopping experience. Our solution leverages people counting devices, Wi-Fi, mobile and video technology helping you understand what is happening inside their retail space.

Today, big data in retail is being used to shape the customer experience, making life easier and more interesting for shoppers. Retailers can build a comprehensive picture of their customers’ movements using people counting devices at store entrances and throughout the store with location-based technologies.

Our Shopper Journey solution is an example of how we use multiple devices and sensor technologies to measure in-store shopper behavior, allowing a retailer to get a more holistic view of in-store insights through a single platform. This enables retailers to make better informed business decisions for a superior shopping experience.

Visitor Frequency

Understand the behaviors that lead new customers to become loyal customers.

Draw Rate

Drive increased sales by optimizing storefront window displays.

Path Analysis

Analyze paths-to-purchase to help improve store layouts and increase profits.