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SKU Sales Conversion
SKU Sales Conversion
With the inclusion of geolocation of all tags and integration by using FootfallCam people counters as a communication station, a path map of the entire store may be formed to track the number of engaged consumers at each specific product level.
How Does SKU Sales Conversion Help Your Company?
By integrating the people counting function, retailers will be able to identify on a product level the sales conversion of each different product. Retailers will be able to understand the number of engagement each product have by actively tracking the number of passers-by and consumers that interacted with the product for an extended period of time.
Product Market Response
Identify the market response in each product level by measuring the number of people engaged with the item, and the sales generated on each item level. By making comparisons for different products within the same product line, and across different store branches and regions, retailers will be able to measure the market fit for each specific product and whether localization on a product level will need to be conducted for each region.
Product Location Effectiveness
With knowledge into the average number of passers-by each product gets, retailers will be able to understand the effect of product positioning on sales. Product positioning is an important element of the marketing plan and ensures that the marketing message resonates with target consumers and compel them to take action. By integrating people counter and ESL to display on the label management software, retailers will be able to evaluate their product positioning strategies and make comparisons for each product level for a before and after repositioning.
