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Retail stores
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Performance Management System for Retail Stores
People counters are a must-have IT system for most established retail stores. FootfallCam has experience in providing people counting solutions to retail stores of all sizes, ranging from multinational companies to individual retail stores. By taking advantage of the FootfallCam Analytic Manager, retailers can improve their sales revenue and measure the effectiveness of marketing campaigns.
- Usage: Sales conversion tracker
- Accuracy: Over 95%
- Reports: Weekly and Daily
How Retailers Use People Counting Data?
Understand the Visitor Traffic
Evaluate the performance of your store compared to similar retail stores by benchmarking your sales opportunities with the industry average. Utilize the five metrics to identify underperforming stores and use this as a base point to improve your business.
Improve Sales Conversion
Create a sales target, monitor the progress, and review the results. From the sales target workspace module, you will be able to analyze the unique profiling of each store and make customized responses, to improve your sales revenue.
Measure Marketing Effectiveness
Track the effectiveness of marketing campaigns and identify bottlenecks while continuously optimizing campaigns across every channel. Make smarter decisions about where to invest in marketing for the best return on your investment.
Staff Exclusion with Colored Tag
No more special lanyards or expensive staff tags needed: Staff are excluded from counting automatically through the image recognition of colored tags. Present the sales conversion rate with confidence to store managers, ensuring that visitor traffic does not include staff, children, trolleys or hovering passers-by. With the latest AI recognition built-in, any staff wearing a regular lanyard with FootfallCam Staff Exclusion Tag will be excluded from the counting automatically (as seen in the video).