Besides the footfall data, you can import data such as sales and staff figures into the system. This can help to create additional metrics such as sales conversion and footfall per staff ratio. Sales conversion rate indicates how many prospective customers who walk in the store purchase from the store in the end. Footfall to staff ratio reflects the level of customer provided to your customers. This can help you to increase the efficiency of the store to the optimal level.

Most of the companies are having their own centralized business software to assist the management of the company to gain important business insights. FootfallCam software suite allows the users to export all raw data or aggregated ratio to the users’ own business software if any, so to conduct further analysis on the business performance and profitability.